Our Brand Story

Founded by a professional rider with authentic passion and limitless vision, BST was created to deliver the world’s best and most beautiful wheel to those passionate about performance.

Two decades later, we have supplied our award-winning lightweight carbon fibre wheels to tens of thousands of motorsport champions, motoring enthusiasts and leading OEMs across the globe, designing and manufacturing wheels for some of the world’s most prestigious car and motorcycle brands.

Each wheel is crafted to the highest standards by engineering experts to not only deliver the very best riding results, but to unleash the potential in every rider who puts them to the test. As we evolve to meet beautifully diverse customers all over the world, our brand has evolved, too. Here we introduce a fresh new brand identity that maintains the core elements of our brand while keeping our customers’ experience central to creative expression.